One house — three engines

Culture.
Brands.
Intelligence.

Three companies, one collective. We build the experiences people talk about, bring global brands into India, and wire it all up with AI. Pick the engine you need — the rest is already connected behind it.

01Cultural experience company

Societe

Societe builds brand-connected cultural experiences — events designed so ordinary people actually taste, touch and feel a brand instead of scrolling past it.

From product-led activations to full nights of programming, every format is built around one thing: the moment someone stops being an audience and starts being a customer.

  • Brand experiences
  • Product tastings
  • Activations
  • Cultural programming

Come here if you want people to experience your brand, not just see an ad for it.

Crowd silhouettes under teal and mint stage lights at a brand event
02India's arm for global brands

Indian House Collective

IHC is the Indian extension for international brands — the same role Tata or Jubilant FoodWorks play as master franchise owners, built for brands entering India today.

We operate across tech, apparel, food and alcohol, and hold a roster of established and upcoming local brands. Those brands work in sync with Societe, sharing stages and fusing the right pairs together so both audiences win at once.

  • Tech
  • Apparel
  • Food
  • Alcohol
  • Local brand roster

Come here if you're a global brand that needs India — or an Indian brand that wants a global partner.

Abstract arches in deep green and gold representing brands entering India
03AI marketing & automation

Regenerate

Regenerate is the AI marketing agency of the group. We start with the basics everyone needs — workflow automation that quietly removes the busywork — and go all the way up.

Integrated websites, voice-enabled websites, enterprise-grade AI automation and custom software built for how your team actually operates.

  • Workflow automation
  • Integrated websites
  • Voice-enabled sites
  • Custom AI software

Come here if your team is doing by hand what a system should be doing for them.

Glowing cyan neural network lines on a dark background

How it fuses

Take one. Or let them compound.

Societe × IHC

A foreign brand lands in India through IHC, and Societe puts it in front of real people the same season — not a press release, an experience.

IHC × Regenerate

Every brand on the roster gets its funnels, sites and back-office automated by Regenerate from day one.

Regenerate × Societe

Events stop being one-night spends. AI captures the room, follows up, and turns attendance into pipeline.